We’re pleased to bring you the premiere of Color+Thunder’s music video for their new single “The Wild” (watch it below). Greer Ashton of Color+Thunder commented on the song & video:
‘The Wild’ is just that. It’s wild. We write songs that explore human emotion and experience. This one was an exploration in justice. What it means, what makes people feel righteous, and what motivates people fight for what they perceive as ‘right.’ We wanted ‘The Wild’ to reflect all of that in the sound. It provokes a lot of energy and a little aggression too.
As for the video, we wanted a lot of focus on the band and instruments since the whole framework of the song is driven by the heavy instrumentation. Coupled with the stylized editing and odd visuals, the video becomes the pulsing (and a slightly menacing) materialization of the song.
Upcoming Shows:
July 27 -San Diego, CA at Bancroft Bar
July 30 – Los Angeles, CA at Silverlake Lounge
About the band:
Layers of fuzz. Silky vocals. Vaguely industrial but utterly monstrous drum sounds. The Wild, by L.A.-based heavy-pop band Color + Thunder absolutely rips its way through a series of unpredictable twists that play out in fields of staticky dissonance. It’s the sum of countless ever-moving parts, vying rhythmically for the listener’s attention, but coming together to form something violent and gigantic.
And, like its many parts fighting for your attention, “The Wild” addresses combat. When songwriter/guitarist Zach Beachum discovered a series of letters circa 1943 written by his grandfather while he was fighting in World War II, he and singer Greer Ashton were motivated to address war and the ideologies that fuel it. It’s destructive. It’s about revenge. It’s about justice. Ultimately, however, those that fight in wars almost always believe in the virtue of their cause; they trust in their ideas just as much as their opponent trusts in theirs. “I ain’t never gonna die,” intones Ashton, deftly observing the immortality of wartime ideologies – both harmful and virtuous.
Looking through a modern lens, however, Color + Thunder want to move forward. Fighting against the rose-lensed, good-ole-days idealization of the past, Ashton and Beachum acknowledge that hatred and war and opposition have always existed – and still do. So why look back?
Connect with the band:
Official Website | Facebook | Twitter | Instagram
