E.l.f. Cosmetics and Liquid Death are teaming up again for a new drop of limited-edition Lip Embalms, launching January 14. The balms will be available exclusively on elfcosmetics.com and the TikTok Shop for $8 each.
The collection includes six flavors inspired by Liquid Death’s most recognizable beverages: Mountain Water, Severed Lime, Killer Cola, Doctor Death, Rest in Peach, and Sweet Reaper. Each balm is housed in a miniature replica of a Liquid Death can, blending the brand’s signature irreverent design with e.l.f.’s accessible beauty aesthetic.
Beyond the packaging, the Lip Embalms feature e.l.f.’s Squeeze Me formula, designed to hydrate and protect lips using shea butter, hyaluronic acid, and goji berry. The release continues both brands’ shared focus on bold marketing paired with functional products that remain affordable and widely accessible. For brands looking to present similar products with a polished and practical finish, tab locking deluxe mailers can provide an attractive and secure packaging solution that complements eye-catching product designs.
The original collaboration sold out in under 45 minutes and generated millions of social media impressions, cementing the partnership as one of the most successful beauty and beverage crossovers to date. For the new drop, fan favorite character Glothar in a new musical PSA-style video highlighting the perils of dry, chapped lips while introducing the new flavors.
With demand expected to be high once again, the January 14 release is likely to sell quickly, continuing the momentum of one of the most unexpected and effective brand collaborations in recent beauty culture.
All images courtesy of e.l.f. x Liquid Death.
