We’re pleased to bring you the premiere of Forevers’ music video for their song “Mattress” (watch it below). The track is taken form the band’s debut full-length Between The Banners, Beneath The Floors, which is available now through Dadstache Records. You can purchase the album here.
Forevers vocalist David Baumgartner commented on the video:
When Clara (Clara Riedlinger, the video’s producer) and I had a high leverage meeting to bang around ideas I just said ‘How about me running through the city?’ And that was that. I thought I was ‘video fit’ but it ended up being a ton of running and a lot of takes over the course of a full day. Turns out I was wrong.
The video’s director/producer Clara Riedlinger added:
This first thing the guys asked me when we started talking about a video was, ‘Have you seen Holy Mountain?’ Thank God they were joking because I didn’t know where we were going to get a goat budget. It turned out David just wanted to use his boundless energy to run around all day. I think he probably ran ten miles. The only place he ran less was in the suburbs. We decided to shoot in my parents’ neighborhood, and my dad got really nervous that someone would call the cops because we were lighting fires and leaning out of a car screaming the F word, so we only got in three takes.
About the band:
Forevers is the project of Muler frontman David Baumgartner (Muler were once labelmates of Spacemen 3 and Spiritualized), and features members of a number of other Rochester bands. Forevers has the same spirit as Muler, an attention to sugary sweet pop hooks and making songs feel huge and epic but intimate at the same time. Their new record Between The Banners, Beneath The Floors is the follow up to their self-released 2017 debut EP Cotton Thrones and it expands on the 90s indie stylings heard on that record, with a greater attention to production details, be it the gang vocals or use of electronics throughout. As a whole, the record is a reflection, trying to sort out how you ended up where you did, revisiting the places and people that shaped you and pushed you in directions that you might not have recognized in the moment.
Top photo by Jane Bryant