New Noise Magazine is pleased to be bringing forth the exclusive premiere of “Pretending” by Better Love. This ridiculously catchy anthemic bubbly burster of a song has a ton of character. Take a view and listen below!
“Pretending is a take on more serious thoughts with a casual, fun approach. It’s a bit shameless in its delivery. It’s meant to tell the listener that it’s ok to be unsure about things from time to time, and to be open about it.” – Brad Harvey (vocals, guitar)
“’Pretending,’ to me, is our most fun and energetic song to date. I wanted to reflect how vibrant and happy the song makes me feel by making the video for it just as vibrant and happy.” – Dan Walton (Bass)
Born from an ending, Chicago’s Better Love is the follow-up project of vocalist and guitarist Brad Harvey, who had gone through the breakup of previous project, Bonfires, shortly before the start of the pop-rock ensemble. Dan Walton, Kevin Provencher (both ex-Bonfires), and Jackie Heusser (also in Chicago-based pop band City Mouth), finish the line-up.
We Were Younger and Less Put Together, the group’s debut 7-song EP, offers an introspective look into past relationships and the evolution into adulthood accompanied by flashy drum hits, high-energy, shining guitar riffs, and addictive hooks. Produced by Always Be Genius producer Seth Henderson, the EP leaves no room for staying still. Growing from the reflective and honest lyrics is a constant swell of energy, making for a memorable introductory EP.
With upcoming single “Pretending,” the energy stays high while the mood stays cynical. “Are we getting better or getting better at Pretending?” sings Harvey against a body-twirling tempo. “’Pretending’ focuses on the present tense and sobering thoughts about the connection you have with people around you and whether or not things are actually ‘okay,’” Harvey says about the new single’s subject matter. With this track, the band offers another chance to dance away the uncertainty of growing up.
Photo credit: Kaitlyn Johnston
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