New Noise Magazine is pleased to be swinging to this new music video by SWAY. The song is “Naturally” and has a decadent ambience that matches a cool waning summer night. Take a listen below and peep this genre bending video!
“We had such a blast shooting the ‘Naturally’ video with the girls! We wanted them to look just like us, so we outfitted them with some (fake) tattoos that perfectly matched our own. It was so fun painting on everyone and I was impressed at how great they turned out!” – Daniel Juter (bassist)
“Everybody has been through rough relationships at some point, and I know heartbreak all too well. In this song, I talk about letting go of my need to control everything, and instead just letting things move organically. In the past, my low self-confidence might have made me feel like I only deserved the love I could get, so I’m talking about not forcing myself to feel anything for somebody just because I’m afraid I can’t find love that easy.” – Freddy Hale (vocals)
The backdrop of a retro amusement park in California with a scenic view combined
with the muted color palette gives the video a cool, hipster feel. The video follows four girls, who were
specifically cast to look like SWAY themselves, lip syncing the song as they run around the park. At the
end, in an amusing turn of events, the real SWAY members reclaim their instruments and drag the girls
off.
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