We’re pleased to bring you the premiere of Never Betters’ music video for their song “Pictures” (watch it below). The track is taken from the band’s forthcoming split with fellow London, Ontario band Grievances, which is scheduled to be released on March 16, 2018. You can pre-order the split here.
Director Just Krar commented on the video:
The video for ‘Pictures’ portrays common narratives we go through in life. Heartbreak, finding autonomy, shitty relationships, and reckless choices come to mind. Often the nostalgia felt for these memories is influenced by movies, TV and music, rather than our own actual experience. Pictures allow us to have our own story, not someone else’s fiction.
Never Betters is a punk band writing pop songs in London, Ontario, Canada. The band features two lyricists, Davita Guslits and April Romano, who go on to perform as drummer and front woman after sifting through their well-used journals. Their poetic words and catchy melodies are complemented by bassist Dylan Sixx’s crunchy tone and guitarist Danny Kidd’s incendiary riffs.
New single “Pictures” straddles the line between pure indie rock pop perfection and punkrawk throwdown. When prodded the band identifies as post-pop-punk which reflects the band’s ability to evade definition. The vocals climb and climb, soaring over the fuzzed out guitar hooks, with an intuitive sense of emotional intensity. All the while the band combines to add an elemental edge to every note. The music gives a sense of visceral propulsion without ever feeling like it’ll spiral completely out of control. Loud, infectious, and undeniably great, “Pictures” showcases a new band coming together fully formed.