Holy Nowhere—the indie electronic pop project of Seattle-based musician Steve Sachs—released the project’s debut album Soft Return on Friday via Mint 400 Records. Sachs, a New Jersey native, is known for his Jersey-based band YJY, a guitar-based fuzz-pop rock group.
After finishing up with that project, Sachs moved across country to the West Coast to start fresh. After Sachs was introduced by a friend to artist/producer Dana Why, Why became instrumental in Sachs new solo project, Holy Nowhere. That chance introduction turned out to be a very lucky twist of fate, as Sachs and Why—sending ideas back and forth through the mail, having only met in person once—created an album laden with powerful hooks and genuine emotion.
“Dana would then send me a beautiful, incredible instrumental version of my song—this usually felt like hearing it for the first time and was a very exciting part of the process,” explains Sachs about the collaboration.
“I can’t overstate Dana’s contribution to this record,” Sachs continues. “I wrote these songs, but he gave them life. He’s a generous collaborator and, for some reason, was willing to tolerate my neurotic tendencies. I think he’s kind of a weird genius and that everyone should work with him.”
Check out the album below or on your favorite streaming service.
The first single off the album, titled “Save You,” is a soft electronic number punctuated with delicate guitars and thumping bass lines to create a somber yet hooky indie pop tune with deceptively dark lyrical content.
“I hope that some people find this song reassuring and that some people find it nihilistic,” Sachs says. “My position is that it’s both and neither.”
The video, directed by Tommy Butler, features footage of the Cooper’s Hill Cheese Rolling and Wake that’s held in the Brockworth, Gloucestershire in the U.K., in which participants tumble down a hill to chase after a wheel of cheese. The black and white video moves in slow motion and reverse at random, like the video equivalent of a DJ scratching. back and forth on a record. The effect is absurd and chaotic, which is counterbalanced by the warm tones of the song itself. Check out the fascinating art-house video below.