Influenced by Iggy’s The Idiot, Bowie’s Berlin records, and Soft Machine, L.A. psych-rockers Hooveriii (pronounced Hoover 3) have released their new single “Cindy,” taken from their forthcoming album, Water For The Frogs, out April 9 via The Reverberation Appreciation Society.
Having originally been born as a solo drum machine project by Bert Hoover, Hooveriii have now evolved into their true final form – a unit six members strong, adept at creating their own brand of psychedelic space rock.
Returning to their home base of Los Angeles and spurred by the imminent departure of long-time drummer Shaughnessey Starr, Hooveriii went back to Station House in Echo Park, CA to once again work with the in-house engineer and producer Mark Rains.
Putting the studio’s 70’s Eventide Harmonizer to good use the end result are the seven tracks found on Water For The Frogs, each one ripe with enough sonic layers that listeners will find something new to discover with each spin. This LP also marks the first time that the band has recorded all brand-new material – their debut album consisted of tracks that Hoover had previously recorded and released on cassette tapes.
Watch the video for “Cindy” below:
On “Cindy,” Hooveriii state:
“It is about the feeling of sorrow over the loss of things we take for granted. The song was conceived in an old spooky German WWII Bunker – converted to rehearsal spaces / venue in Furth.
The lyrics were written in our van on the way to Halle the following day. I was keeping the lyrics minimal and contained, trying to channel my best Eno.”
The video, shot on black and white 16mm film, was directed by Rocío Mesa, and hand-animated by Mesa and the band.
Hooveriii is Bert Hoover (guitar and vocals), Gabe Flores (lead guitar and vocals), Kaz Mirblouk (bass and synths), James Novick (synths), Casey Sullivan (vocals and synths) and Owen Barrett (drums).
Pre-order and pre-save Water For The Frogs here.