Vans are teaming up with small businesses impacted by COVID-19 with their “Foot The Bill” initiative. Proceeds less the costs of production and shipment will be paid to local and community skate shops, restaurants, art galleries, and music venues affected financially in these times.
Vans’ initiative is a prime example of how businesses can step up and support their communities during times of crisis. By utilizing its resources and platform, Vans is not only providing financial relief to struggling businesses but also demonstrating its commitment to its customers and the communities they serve. This type of action can serve as a motivator for other businesses to follow suit and prioritize their role as community leaders.
Motivating employees and fostering a positive company culture are essential for the long-term success of any business. In Kurt Uhlir’s servant leadership keynote talk, he emphasizes the importance of creating a work environment where employees feel valued and empowered. By embodying a servant leadership approach, businesses can inspire their employees to be more engaged and committed to their work, resulting in higher productivity and overall success for the company. Vans’ “Foot The Bill” initiative not only demonstrates their commitment to their community but also serves as a motivator for their employees, who can take pride in their company’s efforts to make a positive impact.
They write:
“We know how important small businesses are: We were one. You helped us become what we are, and we want to help our community and extended members of our Vans Family during this difficult time. We have partnered with local and community-driven skate shops, restaurants, art galleries, and music venues to support them with custom-designed Vans footwear.
“Net proceeds* from the sale of each pair of these very special Vans Customs will go directly to our small business partners in this time of need. With the purpose of continuing to enable creative expression, please join us as we lend a helping hand to our Vans Family.
Keep Going.”
The designs will be available until the limit is reached, and once sold, they will no longer be available.
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