Now, Now are thrilled to share the Alexa San Román directed music video for “SGL,” premiering today. The Minneapolis-based duo released “SGL” as a single earlier this summer, their first new material in over five years. Now, Now are on tour this fall playing new and old material as they make their way from Seattle to Washington DC with select dates and festival appearances. All upcoming tour dates are listed below.
With the release of “SGL”, Now, Now emerged from a transformative and transitional few years since their last shows played in support of Threads. As they wrapped up nearly three years of writing, recording, and then touring in support of Threads, KC and Brad were mentally and emotionally worn out. “We couldn’t find a way to recharge ourselves creatively,” recalls KC, and that lead to a feedback loop of writer’s block and self-doubt. And so they took a step back, focusing their energy on songwriting and producing outside of Now, Now, or with different artistic mediums like Brad’s work in visual art for bands including Sylvan Esso, The National, Minus the Bear and War On Drugs. The break allowed them space to work on figuring out the bigger picture of who they were as artists and musicians, rather than staying trapped in tunnel vision, focused on a next album.
When all was said and done, Now, Now’s new songs have come out all the better on account of that soul searching experience. “I feel more confident and more like myself than I ever have,” KC shares. Having lived through the fits and starts together, Brad and KC describe their working relationship as more in sync than they’ve ever been before. “Our new songs happened so naturally after we stopped overthinking and started going with our instincts,” says KC. “We learned a lot about each other. More than anything we have learned to trust in ourselves.”
Upcoming Tour Dates:
02 – St. Paul, MN @ Minnesota State Fair
05 – Seattle, WA @ The Crocodile
06 – Portland, OR @ Doug Fir Lounge
09 – San Bernardino, CA @ High & Low Festival
23 – Urbana, IL @ PYGMALION Festival
05 – Columbus, OH @ A&R Bar
06 – Cleveland, OH @ Grog Shop
07 – Pittsburgh, PA @ Cattivo
08 – Washington, DC @ All Things Go Fall Classic
11 – Carrboro, NC @ Cat’s Cradle Back Room
12 – Nashville, TN @ Mercy Lounge