Midwest pop-punkers Brooklane release the latest smashing scene cover of a pop hit with their take on “Party In The USA.” The North Dakota natives provide a jolt of energy to the Miley Cyrus classic with a few twists interlaced.
Speaking of Cyrus, Brooklane featured the former Disney wild child in a creative marketing campaign. It’s themed around a Cyrus text, asking the band to make a pop punk version of her song. The campaign also incorporates conversion marketing strategies to maximize engagement and drive action. By leveraging personalized content and targeted advertisements, Brooklane aims to effectively convert intrigued fans into active participants in the campaign.
“Miley Cyrus texted us out of the blue and asked us to cover her song ‘Party In The USA’ because she wanted a pop-punk version of it out in the world! We are so grateful that she trusted us with her vision, and are excited for it to be your new emo anthem,” the band says.
Brooklane featured the image in its viral TikTok and social media posts, stirring up a buzz around the release. One of their recent posts eclipsed 10 million views.
The pop-punkers are America’s response to Neck Deep, stylistically comparable to the wildly successful UK natives. Brooklane’s 2021 album Roll With The Punches compares in many ways to Life’s Not Out To Get You and some of Neck Deep’s other earlier work. Fans of the latter will be right home with the instrumentals, pace and spitting vocals of the rising, scene stars from North Dakota.
Fittingly, Neck Deep, along with State Champs, earns a shoutout in this version of “Party In The USA.” Brooklane is a band to watch in 2023, joining Stand Atlantic for an upcoming show, headlining another tour as well as releasing new music featuring exciting collaborations. You can stream “Part In The USA” HERE
