Alt-rock act Rare Hearts is sharing his guitar blazing track “Tough Guy” and new Fight Club-esque’ music video, and you can check it out right here at New Noise.
Rare Hearts is Joe Rojas (he/him), a Los Angeles-based, Mexican-American, singer, songwriter, and guitarist. Rare Hearts will release the upcoming debut EP out later this year. Earlier this year, Rojas released the music video for his debut song “Good Times, and soon after signed to LA-based indie label My Grito Indiustries. Today, Rojas has released the music video for the next single off the new EP, a track called “Good Things.” To accompany the release, a new music video has been released in a Fight Club-esque style which sees Rojas duking it out, in a brawl, as crowds cheer and watch in all its bloody glory.
Joe Rojas shares his opinion:
“Tough Guy” was such a fun song to write, perform, and come up with a music video for. There was such a flow to the creation of the video and even the song when first written. For me this song embodies two stories. One in were there’s the “tough guy” stereotype “machismo” aspect to it which can be found in lyrics such as ‘Ya you know you’ve never seen me, if you think you really saw me down cuz I’ll just break away,’ while also highlighting the blind drive someone in that life roll may have, ‘have no mercy, it all makes me.'”
“Tough Guy” arrives on all streaming platforms on Friday, September 23 via My Grito Industries.
Watch the video for “Tough Guy” here:
Follow Rare Hearts on Facebook.
Photo courtesy of Rare Hearts