Video Premiere: Rip Room – ‘Dead When It Started’

Check out the latest video from Rip Room, “Dead When It Started.” Their new album, Alight and Resound, is out now via Spartan Records.

“I wanted to be in a fun, high-energy band, but with a math-y, prog edge,” says vocalist and guitarist John Reed.

“We’re always looking to capture our live sound, and with this record, we wanted that plus a little more to emphasize some ideas or sonic feelings,” adds bassist/vocalist Sarah McKinney. “The subject matter is pretty heavy, but the execution is sometimes a bit more lighthearted and dance-y which I think balances it out well. Our sound was once described as ‘dance music for people who don’t like to dance,’ which I don’t agree with—I’d say it’s ‘dance music for people who like to dance but are also bummed out.’”

The video was directed by Helen Young. Young is a practicing visual artist currently residing in Calgary, AB. In her practice, she works primarily in painting, printmaking, clay and animation, bringing to life obscured characters and bold imagery. Helen also works as the Music & Performance Director at CJSW Radio.

@helenbentforleather (Instagram)

Order the album here. 

Photo courtesy of Rip Room

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