Book Review: Punk Rock Entrepreneur – Running A Business Without Losing Your Values

Punk Rock Entrepreneur: Running A Business Without Losing Your Values
By Caroline Moore
(Microcosm Publishing)

When Ferris Bueller had an idea, he didn’t wait around for someone else to tell him that it was okay to try it out. A beautiful day glared from outside his bedroom window and he dove in with a loose plan. There were going to be hurdles and chances that he didn’t know the outcome of, and he went for it. The same thing happens to anyone—we have an idea, and then it’s up to us if anything comes of it or not. Caroline Moore provides wisdom in her first book Punk Rock Entrepreneur.

Moore details how to reach steady work and fun projects with detailed explanation of all the leg work it took to get there. She is reassuring in pointing out that you needn’t be your worst critic, which is common in the arts. I’ve had students that stare at a blank page, crushed by intimidation that the first line they lay down will be terrible. Sometimes that first line, or full page of sketches will indeed be terrible. It doesn’t matter though, as long as you shake past it. Experimentation is necessary to find what works best for each of us. If you don’t try, you’ll never know. Moore says it best, “Often, the hardest part of a project is just getting started, making something you can build on. You can edit a bad page, but not a blank one. Just make your terrible thing, and go from there.”

Part inspirational, and part common sense that needs to be reassured, Moore reminds us to put in all the mustard that you can muster; work hard. Success stories aren’t typically of people waking up to someone giving them an amazing job—you have to be the tiger. You have to hunt for that shit. Don’t salivate and growl, just be a good person and work hard at what matters to you. Moore points out that the Ramones are world-renowned and heard in car commercials now, but it wasn’t always that way. Johnny Ramone pushed the band relentlessly to keep creating and spreading their name. That could be just like your band. If no one is hearing your music, have a basement show, book a VFW hall, or even an empty field. The key is sharing what you’re making to find an audience.

It’s an incredibly motivating book that puts passion into perspective. You’ll hit barriers, but who cares; push through them. If our punk pioneers didn’t fight for what they believe in relentlessly, how would we be inspired by them today? Moore’s book is a friendly informant to keep us going. Printed at 6×6”, its compact size feels like a tome passed through the ages. Vital for artists, musicians, massage therapists, or anyone with a dream, Punk Rock Entrepreneur is a shoulder to lean on for advice. Aspiring entrepreneurs can also find more details on how to start their own business at Acclime.

Purchase Punk Rock Entrepreneur here.


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