We’re pleased to bring you the premiere of Whips’ new album The Ride (listen below), which is scheduled to be officially released on April 7th through Skeletal Lightning. You can pre-order the album here.

Whips guitarist Christian Hansen comments on the album:

“With ‘The Ride,’ we wanted to push a few new angles that we hadn’t touched too hard on past albums such as key changes, creative starts and stops, straight shooting vocal hooks, and of course more cowbell. We tend to write songs in a very ‘of the moment’ manner, so there are ongoing themes throughout the record such as doubt, drive, sex, and longing, but there’s not necessarily an overarching concept. We’re very proud of the end result and are excited to share the record with the world. Thanks for listening!”

Upcoming Show:
April 7 – Milwaukee, WI @ Cactus Club w/ Surgeons in Heat, Slow Walker [Tickets]

About the band:

Whips is a Milwaukee-based indie rock quartet, formed in late 2012. Comprised from both former and current members of Red Knife Lottery, Space Raft, Hot Coffin, The Academy Is, & Call Me Lightning.

Delivering a sound that is both classic and exciting, Whips serves as a joyful reminder that rock n’ roll can be as fresh & fun as it ever was. With songs like “Nobody’s Fool” and “Medium” Whips leans into the dynamic range of Ashley Smith’s voice that allows her to deliver verses with conviction and seamlessly transition into a swooning melody with the same sense of poise and swagger.

Mastered by Carl Saff ( Dinosaur Jr., Braid, Foxing) and engineered by Shane Hochstetler at Howl Street Recording, The Ride draws further on Whips’ bold, high-octane sound, delivering a scorching in-your-face dose of pop infused rock n’ roll.

Strap on your seat-belts, folks. You’re in for one hell of a ride.

Follow the band:
Official Website | Facebook | Twitter | Instagram | Bandcamp

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