We’re pleased to bring you the premiere of Twin Jackal’s new music video for their song “Cruel” (watch it below). The band commented on the video:
The video for ‘Cruel’ was filmed in the coldest warehouse known to man, which in some ways is the perfect match for the song. The literal lyrical take on the track is a one-sided conversation with another person expressing frustration, pain and acceptance. It’s not their fault the ruts they find themselves in feel insurmountable.
For the video, we wanted to approach from a different angle. An introspective look at the challenges we face alone; the bad habits developed by our own mind becoming self-fulfilling prophecies in the way we treat ourselves. We really enjoyed producing this video and are excited about the different ways the song can be interpreted.
About the band:
Twin Jackal are a band on the move! The South London based rock band have released “Cruel,” their follow up single to “Humility.” Both songs are from their forthcoming debut EP Optimo Animo.
Producer Chris Coulter (Arcane Roots, Jamie Lenman, Arctic Lake) recorded and produced “Cruel” in Decimal Studios, his riverside studio in late 2016.
Twin Jackal formed through a love of underground, experimental rock and post-hardcore bands such as Arcane Roots and Marmozets, along with the starrier likes of Biffy Clyro and Million Dead. With the anger of hardcore or metal, the fuzz of stoner rock and always searching for the true emotion of pop and indie rock, they have truly found their own unique sound: a mind-boggling mix of math rock rhythms, unpredictable guitars and soulful vocals sewn together into a fierce wall of sound.