RunHideFight is an interesting sound to put words to. The new single “Because I Love You,” streaming below, is grasps the anomaly beautifully. The slight psychedelia sobers into more grunge tinged, anthemic moods without any real giveaway. It’s a fluid sound, capturing different elements of rock ‘n’ roll with a stylish craze. The music video accompanying the song tells a pushing narrative, with a few different characters creating tension throughout. Take a listen below! “Because I Love You” is the first single off an upcoming 7″, to be released later this year.

“Our music has a strong ‘60s influence, and we wanted to acknowledge that, but without mindless nostalgia. So, the video is a send up of The Archies’ ‘Sugar Sugar’ from 1969. I wanted to twist that concept around. So we use this idea of the kissing booth (and what happens to people at the kissing booth) but with a gender role reversal.” – Geeta of RunHideFight

Pick Up Music & Merch here!

RunHideFight? Think Thee Headcoatees meets early Cheap Trick; ‘60s Bollywood meets ‘60s Hollywood. Geeta Dalal Simons recorded the demo (with Portland-based engineer Jay Demko ) in her kids playroom, with Jason from Hot Snakes on drums. Add in Brother JT (formerly of garage rock heavies Creatures of the Golden Dawn and Original Sins) on lead guitar and vocals as well, and it really takes off. Geeta is the daughter of Indian American scientists, and raised in West Virginia in a crucible of racial hostility, which drew her focus from academics to all ages shows.  Desperate to be heard in a world which resisted allowing voices like hers to cut through, she developed a Joan Jett wildcat shriek and a Malcom Young guitar tone: using the  tools of those other physically diminutive rockers who became larger than life through rock n roll . Using the 3 chord monte of garage rock, she turned oppressive situations into triumphant 2 minute bite size chunks of rock candy. To pull off these songs live, luthier Chris DiPinto (DiPinto Guitars)  made her a custom guitar to her specs that acknowledges the ’60s music she loves as well as nods to her heritage : double neck 24 string 12/12 sitar. The icing on the cake (or rather the finish on the guitar ) was a peekaboo checkerboard ode to her guitar hero. Philadelphia garage rock veterans comprise the rhythm section, with  Christine Weiser (formerly of Mae Pang) on bass and Jon Kois (Three 4 Tens, Marah) on drums. The single was recorded and produced by Pete Donnelly of The Figgs at Westmont Studios in NJ.

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Photo by Chrs Sikich

 

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This is a rock n' roll takeover.

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