Ann Beretta are back with a new video for their track, “Better Medicine,” which appeared on their new RISE LP. Take a look at the new video right here at New Noise.
The new album has no label attached to it—It is 100% self-funded and DIY, with Ann Beretta taking control of every aspect of the LP’s formation. The album reflects on a number of topics, including social and political topics like the Trump presidency, the COVID-19 pandemic, racism, addiction, and looking back at the band’s past. It’s more complex and layered than some of their previous work but still features the anthemic hooks and energy fans of the band have come to expect.
Chris DeMakes of Less Than Jake joined Ann Beretta for “Better Medicine,” lending his voice to the track, and the video was directed and edited by Dave O’dell in the band’s hometown: Richmond, Virginia.
Rob Huddleston talked more about the new video and how it relates to the bigger picture:
“The whole idea of making the album RISE was about, amongst other things, reconnecting with our younger selves as a band and that included a true DIY approach to making it. That approach carries through in the making of the video for our first single Better Medicine . It was made by us with the help from some old and new friends, with little to no budget, and through the generosity of several people including the local volunteer paramedics who loaned us their facility and ambulances for the shoot – one even joined us in the video.”
Check out some upcoming tour dates here:
May 13 – Richmond, VA @ Richmond Music Hall (w/ Talk Me Off, ShotClock, Orphan Riot)
May 14 – Philadelphia, PA @ Silk City Philly (w/ Crossed Keys, Nathan Gray of Boy Sets Fire, and Code of the Jaguar)
Watch the video for “Better Medicine” here:
Photo courtesy of Ann Beretta