Drop Diver are a young, upstart, punk-meets-garage rock quartet from Decatur, Alabama, who are furious and sharp-tongued on their latest release.
New Noise are proud to premiere the music video for the band’s latest single, “Reaction,” below:
Their first step into a more cinematic medium, the “Reaction” video is the most produced and mature representation of their high-energy sound to date.
Led by Garrison Lemmond’s screeching, yowling vocals, the result is somewhere in between one of the better Foo Fighters deep cuts with a Gen Z-style nod to The Vines, The Hives, The Strokes … basically, all the good ‘The’ bands Drop Diver grew up with.
Dressed in milkmen costumes while looking progressively more bloodied and bashed throughout the video, “Reaction” is a great representation of the band’s ethos—unrelenting and raw—showcasing a group of musicians who are clearly hungry for the rock ‘n’ roll dream. With songs this catchy, expect to see more of Drop Diver as they continue to get their brand of lively indie-punk out to the masses.
On the release of “Reaction,” Lemmond states:
“The meaning of our song ‘Reaction’ and plot for our music video was written on a condescending outlook we share towards idol worship, cult of personality, and our general disdain for out of touch celebrities. The lyrics in the song reference the misleading nature of the entertainment industry and the unrealistic standards and lifestyles they glorify. The music video features three different factions: The Milkmen, The Producer, and The ‘Pig’ or consumer.
The video takes place in downtown Decatur, Alabama at the historic Princess Theater and was filmed by Bill Schweikert (notable for the classic GS Boys ‘Stanky Legg’ music video). The track was recorded by our friend and producer Jeremy Stephens at his studio Clearwave Recording Studios.”
Stream Drop Diver on Spotify here.
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