Swiss pop punk quartet Give Me A Reason tap into another era with a music video for their new single “Sad,” out October 23 on their new record, Vice Versa. 

The energetic, crystal-clear track is about people who try to hold you back while you pursue your dream. The ones that try to force you into a mold and believe there’s no way to live other than the nine-to-five life.
Although none of the members were alive during the time period that the video portrays, they do a bang-up job recreating a slice of nostalgia. When searching for a vibrant, timeless location for the shoot, Give Me A Reason found the Supercandy Pop-Up Museum in Germany, an exhibit devoted to creating sensational, Insta-worthy shoots.
The band made quite the mess during the last scene of “Sad” and said that it was “a hustle to get everything cleaned up.”
“The Super Candy Museum fits perfectly into the vibe of the song,” the band explains. “With the sets that were given there, we could perfectly recreate the ’80s scenery. In this video, we wanted to take you back to times when it was harder to follow your dreams and where you got judged even more than today.”

Addison is reviews and online news editor for New Noise. She specializes in metal, queer issues, and dog cuddles.

Write A Comment