Art rockers JuJu are known for their signature sound, merging Mediterranean influences with afrobeat, krautrock, and occult psychedelia. Their new album, La Que Sabe, is out now via Weird Beard Records.
Watch the video for “Not This Time” below:
The man behind the project, Sicilian multi-instrumentalist and producer Gioele Valenti, is also one half of Rocket Recordings’ band Llay Lamas and the main man in Herself, who co-produced songs and albums with the likes of Jonathan Donahue of Mercury Rev, John Fallon of The Steppes and Amaury Cambuzat of Faust and Ulan Bator.
The band’s new album marks a shift to a much more “western” imagery, combining post-punk, shoegaze, darkwave, industrial, synthpop with dance, club and disco. Sonically, JuJu have somehow migrated from the South to the North, but without losing the mystical knowledge and experience gathered in their previous wanderings.
On the video’s release, director and editor Nicola Giunta (LAY LLAMAS) states:
“JuJu’s track ‘Not This Time’ reminds me of something strong, angry and spiritual at the same time, modern music that brings back to past glorious sounds like psychedelia, space rock, new wave. So I basically tried to translate it into moving images: a visual mix of erupting volcanoes, electricity experiments, floating color lights, buddist monks playing sacred music, retromodern technology!”
Stream JuJu here.
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