Post-hardcore/pop crossovers Life Right Now are coming in hot, following up on the Billboard-charting success of their previous album and a successful tour with Crown The Empire and Attila. They return with their first new single of 2021—“What’s LOV3?”—a track seamlessly blends pop sensibilities with brutal riffs and guttural screams.
New Noise are proud to premiere the video for “What’s LOV3?” below:
Lyrically, the single deals with deteriorating relationships brought on by the pandemic. “This track is about the crazy effects COVID can have on a relationship and the mind-bending thoughts that go along with it,” explains vocalist Zachary Scott, before cryptically adding, “Is it about him or is it about her? Or about all three? ‘What’s LOV3?’”
The accompanying music video captures the members performing in downtown Flint. “It was refreshing to get all the crew together during such difficult times. Definitely added a little more energy and excitement,” says Scott.
Stream Life Right Now here.