New Noise Magazine is ecstatic to be bringing a fun music video in “777” to the world from the band New Swears. The video has a Beastie Boys feel to it, with costumes and disguises running rampant to a rather relaxing song. New Swears find themselves gambling money, getting tattoos and becoming the life of a good ole house party within the video for “777.” The song appears on the album And The Magic Of Horses, out today via Dine Alone Records. What a better way to celebrate than with this song and video? “777” is but one catchy as hell song from the record, with New Swears dialing in on how to write vibe worthy rock songs across And The Magic Of Horses.

New Swears had this to say about the song: “summer finally arrived in ottawa so we wanted to celebrate and showcase that moment here along with our good friends and beej’s dog, li’l archie. we had our buddy jordan wiens (who did our stay gold video) shoot it and were lucky enough to talk jesse germs into doing the tattoo and pat buck into creating that mural, which has sadly already been covered up.”

Purchase And The Magic Of Horses here.



Top photo by Jordan Wiens

Tour Dates

June 23 @ House of TARG – Ottawa, ON
June 24 @ House of TARG – Ottawa, ON
July 06 @ The Moustache Club – Oshawa, ON
July 07 @ The Red Dog – Peterborough, ON
July 08 @ Elora Brewing Company – Elora, ON
July 12 @ Mills Hardware – Hamilton, ON
July 13 @ Rum Runners – London, ON
July 14 @ Warehouse Concert Hall – St. Catharines, ON
July 15 @ Lee’s Palace – Toronto, ON
July 22 @ River and Sky Festival – Sudbury, ON
July 23 @ L’Esco – Montreal, QC
July 26 @ L’Anti – Quebec City, QC
July 27 @ Claude’s House – Moncton, NB
July 28 @ Seahorse Tavern – Halifax, NS
July 29 @ The Capital – Fredericton, NB
July 30 @ Baba’s Lounge – Charlottetown, PEI
August 02 @ AS220 – Providence, RI
August 04 @ Our Wicked Lady – Brooklyn, NY
August 07 @ Slash Run – Washington, DC
August 12 @ Wolfe Island Music Festival – Wolfe Island, ON


This is a rock n' roll takeover.

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