New Noise Magazine is pleased to be bringing forth the exclusive video premiere for “Make Me Afraid” by Other Americans. This is one hell of a production ride with some astonishing color palettes. Take a listen below and read an interview about the song with the band!
What was it like filming the video?
(Brandon) Like a scaled down horror movie. Mitch and Todd pulled together a really exceptional crew so everything was really professional but it was a small production (compared to a feature length horror movie) so they were still nimble enough to make ideas happen on-the-fly.
(Adam) It was fun! Todd & Mitch and the whole team were total pros so we really got to just dig in and have fun with the characters. Making a video with a plot sounds like it should be dreadful, but I 10/10 would do it again.
(Julie) I’ve worked with Todd and Mitch before and I knew I wanted to work with them especially for this project. They are some of KC’s finest and they continue to get better and better every project they make. It was not a question for me in reaching out to work with them again.
What was the inspiration for it?
(Julie) Todd had the inspiration for the Gaillo type film style and took the lyrics we had for the song and made them come to life.
(Brandon) In our earliest conversations, Mitch and Todd wanted to do something like “Blondie-video-meets-Italian-horror”. So, natch, I’m hooked. I’m a big Dario Argento fan having obsessed over Susperia for years. We talked about a lot of cool Giallo-style setups and the ideas really kept flowing right up until the final shot. I love the final product. It’s has Giallo, it has glam, it has feminism, and it has a ton of really gorgeous frames. The only change I’d make is that I wish Ehren were here to see it.
What is the song about?
(Brandon) The vulnerability of falling in love can be brutal. In so many ways, you make an offering of yourself and just hope that the joy and the suffering tilt favorably. Part of the song is about confronting that unknown. Another part of the song is about simply surrendering to the terror of loving someone and being loved. Fear is wired so comprehensively into us that it’s easy to lose track of all the ways that it runs our lives from a little broom closet in our unconscious. Fear of a mask-wearing creep with a straight-razor is healthy. Fear of sharing yourself with another person is not. But both fears are run from the same home office.
Photo by Mike Alexander