L.A. rock band Plastic Rhino are releasing their latest single and music video, “King,” off their upcoming album, Terminus, set for release in 2022.
They wrote the song at the peak of the pandemic, the song heavy in the heightened anger and chaos of the time in its songwriting structure.
Lead singer and Plastic Rhino co-creator Atara wrote the song, feeling frustrated with the way leadership in the United States was handling the pandemic.
“I hated seeing the greed and minimal effort put forward to save fellow Americans lives, putting money and power first,” she says.
Her husband Jack, Plastic Rhino co-founder and guitarist, works in the funeral business and saw the broken healthcare and funeral industry firsthand. After coming home, day after day, with the body count surrounding the pandemic wearing heavily on him, along with the rampant conspiracy theories that there was a falsehood to the level of tragedy COVID brought upon the country, Atara received the fuel to write “King.”
While the song begins mid-tempo, with just guitar and vocals, instruments begin building off each other, and by the middle of the track, the tempo ascends to a frantic pace, the vocals fully distorted.
The video plays off the same themes in the song, introducing the seven deadly sins as the zeitgeist of America, like a video game where the sins brawl for the top spot on the throne. Who wins? You’ll have to check out the video to find out!
Watch the video for “King” here:
For more from Plastic Rhino, find them on Facebook, Instagram, and their official website.
Photo courtesy of Plastic Rhino
