New Noise Magazine is pleased to be bringing the bursting music video for “Destroy the Sun” by The Purrs. The group has a bit of psychedelic textures to their sound, allowing effects to take the guitars into the swirling dimension above. “Destroy the Sun” has an elegant entrance, riding through a beautiful orchestra of guitars before the vocals cut through with their anthem like sonic landscape. This track has a wonderfully shot video as well, really bringing out the visual aesthetic to this layered experience. Take a listen and watch below! The song is the title track to their recent album, having been released last week via Swoon Records.
“The ‘Destroy the Sun’ video went through several incarnations as the director had many visions. The director is Cent-Dix Kilo – A French visual artist from St. Malo (pronounced San-Mah’-lo) who is currently making videos with his favorite bands from abroad. He was listening to a Danish radio station and heard our song ‘Disconnected’ and contacted us via Facebook. Jima is most proud of the the green shirt he is wearing in the video.” – The Purrs
There is a certain psychedelic thread running throughout The Purrs sound, surrounded by layers of post-punk, ’90s Britpop, humid surf-rock, and other strands of outsider elements bleeding in from the fringes. After over a decade of consistently strong work, the band now find themselves perched on a perilous edge with little left to prove.
The Purrs don’t want you to know exactly how long they’ve been around. Let’s just say that the core members, Jima (bass & lead vocals) and Jason (guitar) have been creating music together in Seattle under this moniker long enough to legally order a whiskey straight up from any bar in Canada. Liz (guitar, vocals) signed on nearly a decade ago, and Dusty (drums) has been in the ranks about 3 years. The band has recorded five full length albums, a couple eps, and released several singles under numerous independent labels. Their latest full length, Destroy the Sun(Produced by Johnny Sangster) may just be their strongest work yet.
The opening title track succinctly captures what the Purrs do best: mixing slash-and-burn guitars with haunting melodies and an awestruck sense of wonder. “In An Unknown Field” is a surprising stew of early U2 and Suede, while “Here For So Long” plays like a long-lost Rolling Stones ballad. “A Lifetime Of Wrong Turns” chugs along with an undercurrent of upbeat self-deprecation, and “What Ever Happened To Billy Boy” closes the album with a wistful ode to a lost friendship. With Destroy the Sun, the Purrs offer a compelling reminder that they really ought to be on any discerning music fan’s radar.
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