Video Premiere – Sonic Fever – ‘Now’

New Noise is proud to present the excellent new single from Sonic Fever, 'Now,' an industrial punk rager.

I am constantly amazed at how artists can find joy in despair and creativity during anytime, let alone the past year-plus. I am also impressed how musicians I already appreciate venture out in new and exciting paths.

Sally Grayson’s band Black Swift was featured in my column The New What’s Next many moons ago with one of the most unique and engaging EPs in years. Desert Rain took blues, post-punk, and folk and transformed it into something enchanting.

That adventurousness continues with her latest project, Sonic Fever, which is a result of the isolation we all experienced during COVID. We at New Noise are proud to premiere the collaboration’s latest video, “Now,” a song that puts the pedal to the floor from the onset. Featuring a riveting drum loop, fuzzy yet bluesy guitar work, and an excellent hazy hook, it’s destined to stick in your head for days. It’s the warmest industrial-sounding song I have ever heard, and that was clearly a way to tie into the song’s themes. This is great music with an even better message. Read on below to get the download on this unique and awesome group effort.

From the Corona Collaboration Project Sonic Fever, Sally Grayson brings you the 4th Release, “Now.” This wild indie exploration of how to live and breathe in the moment in the midst of chaos features Elise Trouw on drums, Weasel Walter (Lydia Lunch) on guitar, Arno Jordan on guitar, and J. Fyn Marko on synths. The song and video tell a story of how we can avoid anxiety about an unknown future by practicing presence in the here and now. 

For musicians the pandemic has been a complete disruption to touring and livelihood. An entire industry has come to a standstill. But Elise Trouw could not sit idly in lockdown. She started writing drum loops and recording videos of herself playing them. Sharing these tracks on her Instagram page, she offered that anyone could use them and in this way could keep collaboration and the creative process alive. The idea worked. Her hashtag #elisecollab was used over a thousand times as people from around the world wrote songs using her drum tracks.

Sally Grayson was one of them. She took one of Trouw’s drum loops and wrote a simple one minute song.  Grayson, recording at home like everyone else, using only her acoustic guitar that she plugged into an octave pedal to get an industrial bass sound, wrote the song “Now.” Grayson had already been working on a collaboration project during the pandemic called Sonic Fever. Channeling the frustrations and anxiety of the lock down into the songs she began collaborating long distance with different musicians in many parts of the world. 

After writing on top of Trouw’s Drums, Grayson reached out to guitarist Weasel Walter who she met when he was on tour playing with Lydia Lunch. The guitar track he sent blew Grayson away. It sounded like all the upheaval of the pandemic transferred into an helter-skelter guitar lick. “Now” is a song about learning to live in the present moment even in the midst of fear, uncertainty and doubt about what the future holds. Isn’t it always better to be present to what is happening now than to worry about something that has not happened yet? 

Walter’s chaotic guitar fit perfectly in juxtaposing against this idea. Grayson felt like the song was not quite done, so she sent the song to her engineer, Arno Jordan in Castle Studios in Dresden for some anchoring rhythm guitar. Jordan would later mix and master the song. Thrilled by the exhilaration of shared song making, and still feeling the song needed something more, she contacted her friend J. Fyn Marko with whom she had her very first songwriting and studio recording experience with, and asked him to add to the song. On Synths, Marko brought a depth and darkness to the song amidst the groove.  

But collaboration was not yet over for this song.  Grayson needed to make a video to accompany it. She reached out to Ian Stahl & Thommy Mross from the Stuttgart band Everdeen to help with the production.  Stahl took on the task as director and together with Mross, they scouted out sites and wrote a script that would visualize “Now.”

They invited light designer Dennis Mueller and with Anja Winterling joining in as stylist and production assistant. They worked late into the night in Bad Cannstatt in Stuttgart to film “Now.”  The video tells the story of a woman (played by Grayson) on the search for peace, who after being teleported to another world through a tunnel, finds what she’s looking for in the form of a mysterious glowing 1972 Volvo 1800 ES.

By working together long distance, these musicians and artists have overcome some of the difficulties of isolation, turning times of darkness into creativity and wild collaboration for new songs and videos.

You can check out more at Sally’s Facebook page.

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