The Black Keys released a new music video for “Go” off their upcoming, ninth studio album, Let’s Rock, due June 28 through EasyEyeSound/Nonesuch Records.
Bryan Schalm directed the music video, and it’s not the typical video you would see from The Black Keys. The scene starts with them going to therapy and then heading into a “spiritual retreat” for the weekend, which involves taking a few tabs and coming together in peace.
It’s a funny music video with a spiritual message. Patrick Carney says, “It was great making this video with Bryan, partially because it was filmed at the very type of place it is making fun of.” Dan Auerbach adds, “The video was fun, but we still haven’t spoken.”
Director Bryan Schalm says about the making of the video:
For ‘Go,’ I felt like we needed to address the elephant in the room. Where have the guys been for five years? I thought- Let’s send them to the next level of therapy. A retreat. A commune. A place that’s supposed to symbolize peace and unity … and they’ll hate every second of it. It was a challenging video, not only in the task of having Dan and Patrick act in almost every shot, but also in keeping a narrative that feels cinematic and funny at the same time. We tried to balance the two, relying on situational humor and the effortlessly cool vibe of the song.
The Black Keys will start their extensive North American tour in September with supporting acts Modest Mouse, Shannon & The Claims, *Repeat Repeat, and Jessy Wilson. More Info & Tour Dates here.
