Fade ‘Em All
Hometown: Houston, Texas
Album: Houston Riots, out this fall via Atlantic Records
RIYL: Culture. Being Unique. Balance.
Quirk is inherently not confident— think about the most unique people you know, and they had to take their time to get to a place where they could comfortably be what made them them. However, once you see a person who absolutely owns that space, you know right away and want to be in their orbit. That’s the same notion that fuels why Fade ‘Em All is set to be the biggest new act of 2021. No one else sounds remotely close to this eclectic Houston group, and it’s impossible not to be immediately transfixed by this arresting marriage of hip hop, punk, soul, rock, and hardcore. What ties it all together is this impressive understanding of balance— both musically and thematically. Houston Riots feels like the party we’ve all wanted to have since COVID started, and Fade ‘Em All are happy to oblige and educate at the same time. The band shares their ethos:
“Houston’s culture helped shape our identity, but Fade ‘Em All’s driving force is dissatisfaction with the lack of originality and creativity in music right now. It’s been in one place: the same thing over and over again. We’re sonically creative. The spark comes from the energy and flow we feel when playing together, pulling from different genres, experiences, and relationships. Timing and fate are what really got us here. But honestly, things like this don’t just happen. This ball has been in play for a while now. Fade ‘Em All is the opposite of everything that sucks.”
“We’re trying to capture the now, immortalize it. Some people wake up obsessed with cultural trends, Instagram impressions, or thousand-dollar jeans Alyx just dropped. Some wake up invigorated by the fight against climate change, harmful capitalism, racism, or whatever new awful thing is going on in our world. Some wake up and think about it all. It’s a lot to process, and every day it’s just increasing. With this record, we hoped to allow you to take a step back and witness a piece of it all without it being crippling.”
Check out Fade ‘Em All with this live set:
For more from Fade ‘Em All, find them on Instagram.
Photo courtesy of Fade ‘Em All and Adè Randle
